South Bay International to Debut DREAM+ Sleep Tech at Las Vegas Market
Furniture World News Desk on
7/13/2026
Rancho Cucamonga, CA – South Bay International is debuting its DREAM+™ sleep technology at the Las Vegas Market, running July 26–30, 2026. The technology is available for buyers and partners to experience at Showroom B-962.
DREAM+™ was developed in partnership with Bekaert Deslee, a recipient of the German Innovation Award 2025. The technology is incorporated directly into mattress fabric and pillow covers.
To evaluate the effectiveness of DREAM+™, Bekaert Deslee commissioned a 30-day study conducted by a Portuguese sleep laboratory. The study used the Pittsburgh Sleep Quality Index (PSQI) to measure sleep quality. Thirty-three participants with documented sleep issues used a pillow with a DREAM+™-infused cover inside a regular pillowcase.
Researchers measured seven PSQI components. Six showed improvement over 30 days, including:
- Sleep efficiency increased by 64%.
- Time to fall asleep improved by 46%.
- Overall sleep quality increased by 44%.
- Sleep duration rose by 41%.
- Daytime dysfunction decreased by 56%.
- Sleep disturbances decreased by 19%.
The study reported an overall improvement of more than 45% in the PSQI Global Score. No statistically significant change was found in sleep medication use.
The DREAM+™ technology is embedded at the fabric level and is designed to complement natural sleep processes. According to the company, it aims to support falling asleep faster, longer sleep duration, and more restorative rest.
Edgar Carrasco, Director of Product Development at South Bay International, said, “As the sleep category continues to evolve, our customers are looking for tangible, science-backed differentiation. They are looking for proof. DREAM+™ gives our partners exactly that — a technology that performs at the fabric level and gives the consumer a measurable reason to choose their product over the competition. We’re proud to bring this to market and can’t wait for buyers to see it in person in Las Vegas.”
The showroom debut reflects South Bay International’s ongoing focus on functional, design-driven fabric technology for bedding manufacturers and retailers.
About South Bay International
South Bay International is one of the largest mattress and adjustable base manufacturers in the world, specializing in mattresses, adjustable bases, bedding, and bed frames. From pioneering the “Bed in a Box” concept to innovating the latest adjustable bases, South Bay International offers turnkey, private label, and custom sleep solutions for brands at every tier of the market. SP2 certified by the Mattress Recycling Council and headquartered in Rancho Cucamonga, California. For more information, visit southbayinternational.com.
About DREAM+™
DREAM+™ is a clinically proven sleep technology developed by Bekaert Deslee, winner of the German Innovation Award 2025. Infused at the fabric level, DREAM+™ naturally supports melatonin levels to help users fall asleep faster, stay asleep longer, and wake up restored. In a 30-day clinical study using the Pittsburgh Sleep Quality Index, DREAM+™ delivered over 45% improvement in overall sleep quality. DREAM+™ does not replace sleep medication. For more information, visit bekaertdeslee.com.