IHFRA Webinar “From Rep to Retail Mentor” Features Scott Morris, Sales Trainer
Furniture World News Desk on
4/3/2026
IHFRA recently hosted a 50-minute-long webinar titled “From Rep to Retail Mentor” that focused on the vital role of retail sales reps as educators and mentors to retail sales associates.
The webinar can be viewed by clicking this link: https://lnkd.in/g3Xi38Dv.
Steve Allegrezza, IHFRA’s Executive Director, interviewed Scott Morris, the well-known retail sales trainer who worked in sales and management at four of the largest furniture retailers and has produced many advanced sales education tools used by furniture and mattress retailers.
The International Home Furnishings Representatives Association, asked Morris to bring to light solutions home furnishings that reps can provide that make the store experience much more relevant to customers. “Everyone needs to be aware of the real problem the whole industry is now facing,” noted Morris. “Store salespeople need to be mentored to make the customer experience more relevant in light of shoppers having access to so much more information on their Smartphone’s.”
He added, “I’m thankful to Steve and IHFRA for the opportunity to introduce Next Level Training techniques to IHFRA members guaranteed to increase sales of their lines at retail, and help them to become even more valuable to retailers and their manufacturers.”
About IHFRA: Headquartered in the furniture capital of the world, High Point, North Carolina, IHFRA is a member-based, not-for-profit 501(C)(6) trade association committed to the continuous growth and success of its members. Embracing new methods of networking, education, and advocacy, IHFRA stands as a cornerstone of professionalism, productivity, and profitability for home furnishings representatives. For more information, visit ihfra.org.
About Scott Morris: Retail sales trainer, author and frequent Furniture World Magazine contributor, Scott Morris produces advanced sales education tools for furniture and mattress retailers, including audio and video presentations that reduce RSA turnover, and in-store customer handouts to bring back the 75% of shoppers who leave without purchasing after the first visit. All of these are available for purchase at http://www.TheBestFurnitureSalesEver.com.