Fletcher Wakefield Integrates Intiaro Tech for Enhanced Product Visualization

GREENSBORO, N.C. – Intiaro has partnered with Fletcher Wakefield to provide digital product visualization and configuration tools on Fletcher Wakefield’s trade-only interior design platform. Fletcher Wakefield, based in Stamford, Connecticut, serves interior designers and industry professionals across the U.S.

The integration follows the launch of Fletcher Wakefield’s updated website in fall 2025. Visitors to the site can now use Intiaro’s configurator to customize and visualize furniture from participating brands, automatically generate pricing through integrated systems, and place orders online.

Brands available for visualization and configuration include Adriana Hoyos, Rowe, Century, Jessica Charles, Interlude, Hancock & Moore, Lexington, and Theodore Alexander. The system allows users to explore product options, materials, and finishes in real time.

Since implementing the technology, Fletcher Wakefield reported that product visualizations grew by 400% and user numbers increased nearly ten-fold from September 2025 to April 2026.

Gavin McCaul of Fletcher Wakefield said, “We wanted to build an easy-to-use yet powerful platform where designers can explore collections, configure pieces, see accurate pricing, and place orders with confidence. Integrations are key for unique projects and Intiaro was the only partner with robust enough architecture to make our unique vision come true.”

Michal Stachowski, Intiaro’s chief commercial officer and co-founder, said, “Fletcher Wakefield has long been known for its highly curated approach to supporting the design community. Through this collaboration, we were able to leverage our extensive experience and APIs to help the brand achieve its goal of creating the most innovative commerce portal for the design community.”

Intiaro’s platform digitally represents complex, customizable products, maintains accurate product visualization and pricing, and supports scalable visual content generation. The technology aims to simplify the furniture configuration process for trade partners and help facilitate digital merchandising and sales enablement across channels.

About Intiaro

Intiaro Inc. is a leading provider of 3D and AI solutions and augmented reality technology, specializing in the home furnishings industry. We partner with furniture brands, retailers and interior designers to integrate cutting-edge technology into their businesses in ways that lead to increased sales, higher efficiencies and more engaged, loyal customers. Based in Greensboro, N.C, we also have technology and support teams in Poland. For more information, visit www.intiaro.com.