NY NOW Summer 2026 Show Sees Attendance Growth, Active Ordering
Furniture World News Desk on
8/5/2026
New York – NY NOW concluded its Summer 2026 show, marking the first event under the management of Rockview Management Group Inc. The show reported a 5 percent increase in buyer attendance compared to 2025, reversing several years of decline, and hosted buyers from 49 states and 40 countries. The Tri-state region accounted for 58 percent of attendees, with California, Pennsylvania, Massachusetts, Florida, Texas, Maryland, and Virginia also among the top sources of buyer attendance.
The event featured 460 exhibitors, including more than 70 brands new to the show or returning after a hiatus. Categories represented included home décor, wellness, tabletop, stationery, personal accessories, children’s goods, gourmet, fine jewelry, and lifestyle products.
New exhibitors joined returning brands, with names such as Dr. Squatch, Weleda, cuddle+kind, Capri Blue, Printfresh, Pura, Beatriz Ball, Lauren Newton Jewelry, and Kimberly Hodges Art & Design among the participants. Exhibitors reported active order writing through the final day of the show.
Retailer feedback indicated positive experiences sourcing new items and meeting both new and long-standing vendors. Elizabeth of Home Grown (Pennsylvania) highlighted the diversity of vendors, while Sarah Rubin, Owner and Designer at Rubyzaar, noted that new orders accounted for over 60 percent of her business at the show, reaching pre-pandemic levels.
The show included new branding, interactive activities, and amenities such as morning mimosa bars and an opening night reception. Over 100 prospective exhibitors also visited to explore participation in the upcoming Winter 2027 edition.
Looking Ahead: Winter 2027
NY NOW is scheduled to return to the Javits Center January 31–February 2, 2027. The Winter show will feature a restructured floor plan focused on Gift & Lifestyle, Home, and Handmade categories, along with increased agency and international exhibitor participation. The Greeting Card Association’s NOTED event will also return.
NY NOW management reported a projected 96 percent renewal rate for exhibitors and is working to accommodate 107 new exhibitor prospects identified during the Summer 2026 show.
For more information, visit nynow.com.
About NY NOW
NY NOW, recently acquired by Rockview Management Group Inc., is a twice-annual wholesale tradeshow serving the gift, home, lifestyle, jewelry and accessories industries. With more than a century of history, the show connects brands and buyers in one of the world’s most dynamic retail capitals. Guided by renewed investment and experienced leadership, NY NOW is committed to creating meaningful opportunities for discovery, connection, and business growth across the retail industry. For more information, visit www.nynow.com.