7 must-haves for a Builderscrack profile that wins more work

This is your chance to tell homeowners why they should pick you. Not just what you do, but how you do it. Tell a story. Show some personality. Help them picture what it would actually be like to have you working in their home.

Instead of:

“Experienced electrician offering residential services.”

Try something like:

“I’m Sarah, a licensed electrician based in Christchurch, and I’ve been helping Kiwi homeowners with electrical work for the past ten years. Whether it’s an emergency callout on a Saturday night, a switchboard upgrade, or a full rewire, I turn up when I say I will, explain the work clearly, and always leave the site clean. Most of my work comes from word of mouth, and I’d like to think that’s because people trust me to do the job right, charge fairly, and not cut corners. Although I’m happy to help with any electrical job, I specialise in updating old wiring in heritage and older homes, bringing them up to modern safety standards. I’d love to help with your electrical needs and look forward to hearing from you. “

That works because it’s clear, warm, and specific. You get a feel for who Sarah is, how she works, and why you’d want her in your home. It builds trust before any contact is made.

A few things worth including in yours:

• How long you’ve been in the trade and where you’re based
• What kinds of jobs you do best or enjoy most
• How you communicate with homeowners through a job
• What sets you apart from other tradies in your category