Zecliner Partners with The Dan Patrick Show
Furniture World News Desk on
2/13/2026
DUBUQUE, IOWA | February 11, 2026 – Zecliner®, a sleep-focused seating brand from Flexsteel Industries, Inc., has entered into a partnership with The Dan Patrick Show to expand its presence within sports media.
The partnership is intended to increase national awareness of the Zecliner brand. According to the company, Zecliner products are designed to support rest and relaxation in home environments.
Beginning in late January, Zecliner products have been featured on The Dan Patrick Show, including placement within Patrick’s studio set. The collaboration is also being highlighted during Super Week in San Francisco ahead of Super Bowl LX.
Laura Smeltz, Sr. Marketing Manager at Flexsteel, said, “This collaboration marks a milestone in Flexsteel’s approach to building brand awareness. We aim to support retailers by driving traffic to their stores. This starts with getting consumers excited about sleep and wellness solutions like Zecliner. We are honored to be partners with Dan Patrick. His sincere approach to promoting brands and his longstanding, impressive career in sports has the capacity to reach millions of engaged listeners.”
The company stated that the partnership aligns with its strategy to promote seating designed for comfort and daily living.
About Zecliner®
Zecliner is a premium seating brand from Flexsteel Industries designed to support everyday wellness through thoughtful comfort, intentional design, and lasting quality. Zecliner products are built to enhance rest, relaxation, and connection at home.
About Flexsteel Industries, Inc.
Founded in 1893, Flexsteel Industries, Inc. is a leading manufacturer of quality furniture for residential and contract markets, known for its craftsmanship, durability, and commitment to comfort. For more information, visit