Showroom.fm Launches Platform to Publish Store Display Data

BERLIN – Showroom.fm has launched a platform that allows physical retailers to publish their on-display inventory in a standardized, AI-readable format. As consumers increasingly rely on AI instead of traditional website browsing, many retailers face a visibility gap because AI systems lack structured data indicating what is currently displayed in stores. Showroom.fm addresses this gap by providing a unified method for retailers to create and share this information so it can be understood by AI assistants and search engines.

Making In-Store Displays Discoverable

Many retailers track inventory in POS or merchandise systems, but these systems do not record which products are physically on the showroom floor. As a result, “on display” data is rarely published in structured formats, leaving physical retail largely undiscoverable to AI.

Showroom.fm provides retailers with several tools and features, including:

• A free account to test the platform with up to 10 on-display items.
• A dashboard to upload, edit, and maintain showroom items.
• Standardized structured data built on schema.org conventions.
• AI-ready “on display” object feeds that external systems can access instantly.
• Manufacturer integration to import feeds for more accurate customer responses.
• Web agency tools to build pages and campaigns around the on-display concept.
• Embeddable showroom modules for retailer websites.
• Object-level timestamps to signal data freshness to AI systems.
• Optional API access for automated large-scale updates.

Retailers can update showroom data within minutes, with changes reflected immediately online.

Built With Manufacturers in Mind

Manufacturers and agents can use Showroom.fm to co-curate on-display inventory and sponsor selected retailers to enhance visibility across their distribution networks.

Aligning with the Web’s Open Data Standards

The platform’s launch aligns with the continued development of schema.org, the open structured-data framework used globally by search engines and AI systems. Showroom.fm proposed the concept of an “on display” property, later refined within the schema.org community and accepted as the new property displayLocation. This property has been merged into the schema.org code base and is scheduled for public release.

Retailers, manufacturers, museums, and the public can show support for the initiative at www.displaylocation.org. The release of displayLocation will allow any website owner to communicate on-display items using standardized structured data.

Showroom.fm is the first platform built around this capability, enabling retailers and manufacturers to publish authoritative “on display” information in a consistent, machine-readable format.

“Most physical stores still have no practical way to keep the internet updated on what’s actually on display,” said Vasco Sommer-Nunes, founder of Showroom.fm. “Consumers want to experience high-ticket items like furniture, cars, or luxury goods before they buy them – but AI systems have very little structured data to work with. Showroom.fm gives retailers a simple way to publish what’s on their floor today.”

About Showroom.fm


Showroom.fm is a Berlin-based platform that enables physical retailers to make their in-store inventory visible online in a structured, AI-ready format. Retailers use showroom.fm to maintain accurate, up-to-date showroom feeds that search engines, AI assistants, manufacturers, and web agencies can reliably consume. These standardized “on display” feeds allow manufacturers to support their retailer networks, serve customer inquiries and enable agencies to build pages, campaigns, and brand experiences around live showroom data. For more information, visit www.showroom.fm.