Serta Simmons Bedding Announces New Serta® and Beautyrest® Launches at Winter Las Vegas Market

DORAVILLE, Georgia – Serta Simmons Bedding, LLC (SSB) has announced new product introductions for its Serta® and Beautyrest® brands at the Winter 2026 Las Vegas Market, following a year of growth and operational improvements. The launches include the new Serta Perfect Sleeper® and Beautyrest Black® Hybrid XCS models, which expand the company’s core product portfolio.

SSB closed the third quarter of 2025 with $160 million in total liquidity and more than $100 million in adjusted EBITDA over the previous twelve months. CEO Jim Loree said the results reflect the company’s strengthened operations and disciplined strategy. “Our performance through Q3 2025 reflects the strength of our strategy and the discipline of our execution,” Loree said. “As of the third quarter of 2025, we delivered more than $100 million in adjusted EBITDA through the last twelve months, with EBITDA margins averaging approximately 8% of net sales, while our gross margin expanded to roughly 40%—a clear signal that the quality of our revenue continues to improve.”

Loree added that excluding Mattress Firm and Big Lots, SSB’s net sales grew 5% in the third quarter. “That growth is built on a foundation of operational rigor: we’ve become a leaner, more focused organization, reducing SG&A by 350 basis points since 2024 through smarter resource allocation and more effective use of capital.” As of the end of Q3 2025, SSB reported $125 million in cash on hand. “We have the financial flexibility to continue investing in innovation and our retail partners,” Loree said. “Since 2023, we’ve sharpened our focus on those relationships and we have added more than 100 new retail accounts in the last 18 months, reinforcing our position as a trusted, long-term growth partner across the industry.”

New Product Introductions

The company’s new products will be showcased at Las Vegas Market in suites B1265 and B1201. Retailers will be able to place orders at Market in advance of the spring launches. “We are thrilled to be coming to the Winter Las Vegas Market and completing our product portfolio,” said Tim Oakhill, Chief Marketing Officer of Serta Simmons Bedding. “When we launched our Serta and Beautyrest collections two years ago, we established clear value propositions and compelling merchandising platforms that created distinct, differentiated swim lanes for each brand—allowing them to stand on their own with unique and powerful selling stories.”

Oakhill continued, “With the introduction of the new Serta Perfect Sleeper and the new Beautyrest Black Hybrid XCS models, these innovations will serve as catalysts for a strong step-up story, supported by clearly articulated, retailer-ready selling narratives. 2026 is going to be an incredible year.”

Serta Perfect Sleeper®

The new Serta Perfect Sleeper® is designed to offer support, comfort, and cooling with the addition of Serta’s Q4™ Support System. The system uses a 4-in-1 coil design intended to provide even weight distribution and support. Select models include wool layers, higher-density foams, and CoolFeel® fabrics for enhanced cooling. Pricing begins at $699 for entry models and ranges up to $1,299 for hybrid versions.

Perfect Sleeper® is offered in multiple levels to support retailer trade-up opportunities:

• Entry Model – Starting at $699

• Level One – $799–$899

• Level Two – $999–$1,199, featuring additional cooling in the top panel and 1.5” memory foam in the quilt

• Hybrid Models – $1,099–$1,299, featuring Q4™ coils, enhanced cooling, and updated branding

Beautyrest Black® Hybrid XCS

The new Beautyrest Black® Hybrid XCS collection builds on the 2024 hybrid lineup with updated aesthetics, technologies, and new split-head sizes. The models incorporate the Triple-Stranded Pocketed Coil® system, FORM™ HD Material for comfort and pressure relief, and BlackICE® Max Cooling Technology, which uses a phase-change material for advanced temperature regulation.

All XCS models feature adjustable base compatibility, individualized support, and cooling surfaces. The collection includes three tiers:

• Series Three XCS (Silver) – Starting at $3,999 (14.5” Firm, Medium, Plush), featuring FORM™ HD Material and BlackICE® Max Cooling Technology.

• Series Four XCS (Gold) – Starting at $4,499 (14.75” Firm) and $4,999 (15” Medium), adding FORM™ HD Max Material, TotalEmbrace™ XHD Memory Foam, and 2K Micro Coils.

• Series Five XCS – Starting at $5,699 (15” Plush), featuring 3” of additional FORM™ HD Material, a racetrack edge system, and 4K Micro Coils.

“I’m really pleased with the outstanding work happening across Serta Simmons – from marketing to sales to operations, our team is driving innovation and introducing great new products, supporting our retail partners, and providing unbeatable service,” said Loree. “As we build momentum going into 2026, I’m excited about the opportunities for SSB and I am confident this team will continue to deliver.”

About Serta Simmons Bedding

Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, Georgia, and owns top brands including Serta®, Beautyrest®, Tuft & Needle®, and Simmons®. For more information, visit www.sertasimmons.com.