Imersian Expands into the Americas with AI-Powered Visualization Platform for Furniture Retailers
Furniture World News Desk on
1/5/2026
Indi Jones, CEO, and John “JT” Thompson, Imersian’s new Head of Partnerships, Americas.
Imersian, a global visual commerce company helping furniture, rug, and decor retailers increase sales through AI-powered visualization, recently announced a major expansion into the North and South American markets.
The expansion comes as home furnishings retailers face a persistent challenge: shoppers are inspired online but lack the confidence to buy. Endless browsing, cart abandonment, and costly returns continue to erode margins across the category. Imersian was built to solve this problem—using AI and visualization to bridge the gap between inspiration and purchase confidence.
Transforming Static Catalogs into Intelligent Experiences
Rather than relying on static product imagery, Imersian enables retailers to transform existing catalog content into intelligent visual experiences. Shoppers can see products in context, explore complete “shop-the-room” looks, and receive AI-powered recommendations tailored to their space, style, and budget—giving them the certainty they need to commit to a purchase.
“Furniture is one of the hardest categories to sell online because customers don’t want to guess,” said Indi Jones, CEO of Imersian. “They want confidence. The North and South American markets demand more than visual flash—they demand utility and measurable ROI. Imersian uses AI and visualization to remove doubt, helping retailers convert more browsers into buyers, reduce returns, and move inventory faster.”
Strategic Leadership for the Americas
As part of the Americas expansion, Imersian has appointed John “JT” Thompson as Head of Partnerships, Americas, to lead go-to-market strategy and enterprise partnerships across the region.
Thompson brings more than two decades of experience scaling visual commerce and retail technology platforms. He has held senior executive roles at companies including 20-20 Technologies (Icovia), VividWorks, MicroD, TurboSquid, DreamView, and Renovai, as well as operating his own visualization consulting firm.
“We didn’t want a traditional salesperson—we wanted a strategist who understands how this industry actually works,” Jones added. “JT has repeatedly introduced AI-driven and visualization technologies into legacy markets and knows how to turn innovation into commercial outcomes.”
In his role, Thompson will focus on deploying Imersian’s AI-powered visualization platform to help retailers and manufacturers address core industry challenges such as inventory stagnation, high return rates, and rising content production costs.
“I’ve spent the last twenty years watching this industry evolve from simple 2D imagery to AI-driven visualization,” said Thompson. “Imersian isn’t just creating digital assets—they’ve built an AI-powered platform that gives those assets real commercial weight. Retailers are moving beyond experimental tools and want systems that perform, and Imersian is delivering exactly that.”
About Imersian: Imersian is a visual commerce technology company specializing in AI-powered visualization for the global home furnishings industry. By transforming product catalogs into intelligent, immersive shopping experiences, Imersian helps retailers and manufacturers increase conversion, reduce returns, and lower content production costs. Headquartered in Australia, Imersian partners with brands worldwide to turn inspiration into confident purchase decisions. For more information visit https://www.imersian.com, or contact John “JT” Thompson, Head of Partnerships at [email protected] or (603) 953-4769.