Jackie Kennedy Is Still Inspiring Hair Trends With Her Vintage ‘60s Bouffant
Remember when kitten heels were considered old-fashioned? Now they’re the basis for every It-girl outfit. As for beauty? The Jackie cut – inspired by Jackie Kennedy and her bob-length bouffant – is making similar moves.
What is the Jackie cut?
Essentially a shoulder-length layered cut or bob, the success of the cut lies in the styling, which is heavy on vintage glamour and sophisticated charm. Jackie’s signature look called for lots of volume at the crown and body through the lengths, with the ends either curled under or flicked outward.
Getty Images
Getty Images
Getty Images
PA Photos
Why is the Jackie cut trending?
Unlike it’s fashion sis, Jackie’s lil bouff has been making a quieter, more measured re-entry into pop culture. In 2024, actress Hailee Steinfeld chose the elegant style to pair with a slinky black and gold cut-out gown for the premiere of Netflix series, Arcane. Last year, model Gigi Hadid teamed up with her long-time hairstylist, Dimitris Giannetos, to create a style they dubbed “the Jackie-O bob” in homage to Jackie Kennedy (later Jackie Onassis’) trademark hairstyle. And, singer, Raye has long made the voluminous retro bob a defining signature of her aesthetic, with the glam cut, still a core part of her style. Elsewhere, Zendaya, Selena Gomez and Kendall Jenner have all flirted with the trend.
Look for a through-line in fashion and beauty and it’s clear things are getting a whole load more prissy. Dainty clasped-clutch bags, Audrey Hepburn-style capri pants, elegant kitten eyeliner and polished French pleat updos have all become breakout trends in their own right. They may not work when worn all together, but each can individually lend our ootds a modern elegance that works to elevate occasionware, but more importantly, they can add interest to an otherwise casual fit.
So, we’re calling it. The Jackie cut is the breakout hairstyle you didn’t see coming, but is here to level-up your style. Here’s how to wear her in 2026.