Caracole Names Brian Waidelich VP of Domestic Sales

GREENSBORO, N.C. – Caracole has appointed Brian Waidelich as Vice President of Domestic Sales. In this role, Waidelich will lead the company’s domestic sales strategy while strengthening partnerships with retail and design clients across the United States.

Waidelich most recently served as Director of Stores at Natuzzi, where he partnered with teams across North America and Italy on retail and commercial initiatives. Prior to that, he spent nearly two decades with Mitchell Gold + Bob Williams, where he held multiple senior leadership roles including Vice President of Retail, overseeing markets across the United States.

“Brian combines a very strong discipline grounded in objective facts and data-driven decision making with an extraordinary level of emotional intelligence and empathy,” said Alessandro Fabrini, President of Caracole. “He leads with rigor but also with genuine care for people, investing deeply in coaching and developing his teams. This balance of analytical clarity and human leadership will allow him to integrate quickly with our organization while bringing fresh perspective and energy to a constantly evolving brand.”

Waidelich will be based in Greensboro, North Carolina, and joins the company on March 30.

About Caracole

Founded in 2009 and headquartered in Greensboro, North Carolina, Caracole is a globally recognized luxury furniture brand known for its sophisticated designs, refined craftsmanship and distinctive attention to detail. The brand creates thoughtfully designed collections for living, dining and bedroom spaces that blend contemporary style with timeless elegance. Guided by a philosophy of “quiet luxury,” Caracole designs aim to elevate everyday living through artistic expression, innovative materials and a deep commitment to quality and design. For more information, visit caracole.com.