BEDGEAR Opens New Flagship Store at Westfield Miranda

SYDNEY, AUSTRALIA – BEDGEAR® has opened its newest global flagship store at Westfield Miranda in Sydney, marking the company’s second flagship location worldwide and continuing its international expansion. The new store offers an immersive retail experience that highlights the full range of BEDGEAR products available in Australia, including its Performance® Pillows, Mattresses, and Bedding engineered for airflow, temperature regulation, and individualized comfort.

The company’s first Sydney flagship demonstrated the impact of experiential retail in driving awareness, engagement, and sales across both physical and digital channels. Building on that foundation, the new Miranda flagship is designed to serve as a hub for customer education and brand engagement within the Australian market.

In 2025, BEDGEAR’s retail partner network expanded significantly with 50 new retail doors through the OMF network, complementing its existing 80-store presence with Snooze Australia. The company also reported strong e-commerce growth following its transition to Shopify Plus and the implementation of a localized marketing strategy emphasizing content, sponsorships, and PR-led initiatives.

“The timing of our second flagship is strategically linked to the expansion of our retail partner network,” said Ross Stuart, President of BEDGEAR APAC. “This store is critical in raising awareness of the BEDGEAR brand within a traditionally stale category. By creating a destination where consumers can experience our products firsthand, we’re educating the market and helping our retail partners succeed.”

“Our brand is deeply tech-driven, but the moment consumers experience BEDGEAR firsthand, it overdelivers, both in comfort and quality of sleep,” said BEDGEAR Founder and CEO Eugene Alletto. “For us, it’s about helping people truly understand what it means to be personally fit for sleep, because not everybody’s hot, not everybody’s cold, and not everybody should compromise in bed. BEDGEAR is a complete sleep solution, designed to optimize your rest and recovery so you can Wake Ready® to deliver.”

The Westfield Miranda flagship incorporates BEDGEAR’s patented Sleep ID® fitting technology, offering customers a hands-on way to discover products matched to their sleep preferences. The location will serve as both a retail destination and a model for future experiential spaces in Australia, the United States, and other international markets.

About BEDGEAR

Since 2009, BEDGEAR has been redefining the way the world sleeps through innovation, personalization, and sustainability. As the Performance® Sleep Brand, BEDGEAR creates groundbreaking sleep solutions for those who aim to Wake Ready®. Designed for active lifestyles, BEDGEAR’s high-tech products feature moisture-wicking, instant-cooling, and airflow-maximizing materials that help the body naturally regulate temperature for deeper, more restorative rest.

Driven by the belief that One Size Does Not Fit All™, BEDGEAR designs modular mattresses and bedding that are personally fit to each sleeper’s body type, sleep position, and temperature preference, ensuring comfort without compromise, especially for those who share a bed. Engineered and manufactured in the USA and overseas with a focus on sustainability, BEDGEAR’s lineup includes mattresses, pillows, sheets, protectors, blankets, and the BEDGEAR Beauty Collection, along with bedding for kids, babies, pets, and travel.

With more than 280 worldwide patents and trademarks and retail presence in over 6,500 stores across the globe, BEDGEAR continues to lead the evolution of personalized sleep. For more information, visit www.bedgear.com.